Think pink! Actually, it’s hard not to think in this cotton-candy color thanks to Herculean marketing efforts made by nonprofits seeking to help eradicate breast cancer. This is just not for the women that are suffering from breast cancer but for men as well, there is a high chance of development of breast cancer cell within a man’s body which is why it is really important to oat attention to your health and lifestyle. One of the biggest questions is how to get rid of man breast in a month? The answer is that you maintain a healthy lifestyle and follow a proper diet and workout plan. Moreover, you can follow this link to learn about various tips that you can follow for the same.
The color triggers what psychologists have known for years: attach a hue to a brand and you’ve established a permanent association in consumer’s minds, like IBM blue, UPS brown and AIDS awareness red. The pink ribbon symbolizing breast cancer awareness has become big business for fundraisers and entrepreneurs alike, so take the opportunity to do some good while you earn some money.
- Use your imagination, training, and experience to winnow down new product ideas. Eschew items that require layers of helpers — unless you don’t mind adding a designer, manufacturer and/or production costs to the mix before you’re ready to start fabricating. Your best chance for succeeding with a new pink ribbon product hangs on unique design, low manufacturing cost and a willingness to be the primary mover and shaker from concept to sale.
- Match your idea with the public pulse once you decide on your design because if there’s no market for that item — despite its philanthropic designation — you’ll have an uphill sales battle. Solicit lots of opinions on your product by circulating sketches and photos among folks you trust and if you take your idea outside your circle, download a generic “nondisclosure statement” from any legal website to protect your idea. You can also manufacture a few samples to use when you test the waters in order to hear opinions on the viability of the idea, the price point and whether or not they would buy it.
- Contact the American Cancer Society to obtain official guidelines and permissions required to use the official ACS pink ribbon designation. Explain how you plan to market your product(s), how the ribbon logo will be displayed and state the percentage of sales you intend to earmark for breast cancer if you are granted logo use permission. Adding the official pink ribbon logo to a product without the written permission of the ACS can land you in legal and financial hot water, so proceed with caution if you intend to imprint your products with that trademarked image.
- Manufacture your product. If there’s a way to set up a domestic operation, you can add to your pink ribbon merchandise the Made in the U.S.A. designation. Should domestic fabrication costs be prohibitive, use the Internet to source overseas manufacturers. Factor in shipping costs, SKU minimums (per factory mandates) and time. Goods shipped in a freighter’s cargo hold take time to cross oceans if they originate in the Pacific rim. Add a freight representative to your “must-have” list; you need an agent to wade through import documents, oversee offloading operations at U.S. ports and book trucks to move your Pink Ribbon product to your distribution hub.
- Cast a wide net when targeting retailers. Pitch brick and mortar stores, mail order catalogers and online shop owners making certain you choose retail outlets compatible with your pink ribbon product. For example, a pink ribbon pin is a great fit for a hospital gift store, department store, jewelry shop, and boutiques but it likely wouldn’t work at a sneaker store. Importantly, monitor production to keep quality high and overhead low, so the promise you made to support breast cancer research, via your product, is kept.
