What is a cafe, no need to explain? But such a term as “anti cafe”, probably still few people know. However, this is unusual for Russia type of activity successfully is gaining momentum not only in the capital but also in many major Russian cities: St. Petersburg, Novosibirsk, Kazan, Yekaterinburg, Nizhny Novgorod.
What is an anti cafe, what is its originality, and why these institutions have become so popular?
The prefix “anti-“ already suggests that this institution is the antithesis of a traditional cafe: here denied the principles, the practice in conventional establishments. Anticafe is the opposite: here is not paid for the ordered food, and the time spent by a visitor within its walls. And the payment is made every minute, and the price is purely symbolic: from one to two rubles per minute. And enjoy a Cup of freshly made tea or coffee with biscuits here absolutely free. Almost all of these institutions are allowed to bring food and drink with you, which is strictly prohibited in traditional food.
Visitors are attracted here, above all, non-standard format, the ability to communicate in a free, informally with friends, colleagues, and associates. Anticafe, as a rule, several different rooms: a room for business meetings, a mini-office for work freelancers, connected to Wi-Fi, a small hall for creative people with a tiny stage and a home theater, a relaxation room with different types of Board and interactive games. Learn more about the different aspects of this business on https://beyondthemagazine.com/what-is-a-business-plan-and-how-do-you-make-one/.
In the mini, you can always find fresh hot coffee, tea, and a good selection of beverages and desserts. In General, all as at home! The only taboo in these institutions that actively promote a healthy lifestyle: no alcohol and tobacco!
The secret of popularity
A fundamentally new approach to the function of public institutions is a sincere interest in people of different ages, professions, and occupations. Anticafe, which is a free zone for work, communication, leisure, and entertainment, has become an alternative and an office and youth club, and art Studio.
Businessmen come here to hold business talks, high school students, and students for fellowship and fun; there are always going musicians, artists, poets, to share creative ideas and achievements. Freelancers can work together, and those who work in a fixed place, – on the contrary, have the opportunity to relax over a Cup of coffee or a chess Board.
Anti-café as a profitable business
Low pay, a comfortable environment, and a positive atmosphere in antikafe attract a huge contingent of visitors. As a rule, the regulars are residents of nearby neighborhoods, and this is more than enough to make it work with a full load. In addition, the free zone new format has increasingly become the venue for the evenings, where they invite famous people.
Despite the fact that every minute spent here is worth the money, people are not in a hurry to leave, spending in a welcoming atmosphere for several hours. And since this format of public institutions in Russia is only beginning to develop, so the opening of such an institution would be a highly relevant business undertaking!